A
ASLA LAW FIRM
Industry Sectors

Retail, FMCG & Franchise

Counseling international retail brands, FMCG distributors, restaurant chains, and e-commerce marketplaces on commercial expansion.

Sector Dynamics

Sector Overview & Legal Landscape

From high-street luxury retail to modern supermarkets and digital delivery apps, consumer commerce in Jordan requires proactive management of commercial agencies, consumer protection regulations, customs classification, and competition laws.

Core Capabilities

Key Sector Capabilities

  • Commercial Agency Law advisory, agent termination disputes, and commission agreements.
  • Drafting master franchise and area development agreements for international brands.
  • Consumer Protection Directorate compliance, warranty obligations, and promotional campaign permits.
  • Customs clearance structuring, tariff dispute resolution, and import regulations.
Regulatory Dynamics

Regulatory Dynamics & Strategic Issues

Key compliance considerations and regulatory shifts impacting industry participants.

Commercial Agency Protection & Termination

Navigating statutory compensation claims upon non-renewal or termination of commercial agency and distribution contracts under Jordanian law.

Key Lawyers in this Practice

Key Practitioners in this Field

Senior partners and counsel leading client mandates.

TA
Partner
Tareq Al-Qudah

Partner | Head of Litigation & Arbitration

Tareq is a leading dispute resolution specialist with 18 years of advocacy before the Jordanian Court of Cassation and international arbitration tribunals (ICC, LCIA, ICSID), handling complex commercial, banking, and construction disputes.

LM
Partner
Layla Mansour

Partner | Head of Technology, IP & Employment

Layla is a partner specializing in technology transactions, data privacy under Jordan's PDPL, intellectual property strategy, and corporate employment structuring, counseling leading tech hubs and multinational brands.

Related Briefings & Insights

Related Legal Analysis & Briefings

Executive commentary on recent market and regulatory developments.

Complementary Practices

Complementary Practice Areas

Cross-practice capabilities supporting complex multi-faceted mandates.

Practice Area

Corporate, Commercial & M&A

ASLA Law Firm provides strategic corporate counsel across the entire business lifecycle in Jordan. We advise multinational enterprises, private equity houses, and regional conglomerates on complex domestic and cross-border mergers, equity acquisitions, joint ventures, and corporate governance frameworks.

Explore Practice Services
Practice Area

Litigation & Dispute Resolution

ASLA Law Firm provides strategic representation before all courts of the Hashemite Kingdom of Jordan, including the Court of First Instance, Court of Appeal, and Court of Cassation. We protect client interests in high-stakes corporate, banking, commercial contract, and real estate disputes with relentless focus on commercial resolution.

Explore Practice Services
Practice Area

Intellectual Property

ASLA Law Firm provides strategic advice on protecting, commercializing, and enforcing intellectual property assets in Jordan and throughout the MENA region. We represent brand owners, innovators, pharmaceutical pioneers, and tech companies in trademark portfolios, patent registrations, copyright licensing, and anti-counterfeiting enforcement.

Explore Practice Services
Practice Area

Tax & Regulatory Compliance

ASLA Law Firm delivers sophisticated corporate tax planning, transfer pricing advisory, and regulatory compliance services across Jordan. We represent corporate taxpayers before the Income and Sales Tax Department (ISTD), Customs Department, and Competition Directorate, ensuring full statutory alignment while optimizing fiscal efficiency.

Explore Practice Services
Confidential Strategic Counsel

Strategic Legal Guidance When It Matters Most

Whether structuring a landmark transaction, navigating complex Jordanian regulations, or resolving high-value commercial disputes, our senior team is ready to assist.